About the Itch.io Sale Calculator

Our comprehensive Itch.io Sale Calculator is designed to help indie game developers, publishers, and content creators accurately calculate their revenue, understand platform fees, and optimize their pricing strategies. This free tool provides real-time calculations for gross revenue, net earnings after fees, discount impact analysis, and strategic pricing recommendations.

Itch.io is one of the most developer-friendly platforms in the gaming industry, offering flexible revenue sharing options. Unlike other platforms with fixed fee structures, itch.io allows creators to set their own revenue share percentage, with a default suggestion of 10%. Our calculator accounts for this flexibility while also incorporating payment processing fees, taxes, and currency conversions to give you the most accurate revenue projections possible.

Key Features:

• Flexible Fee Calculation: Adjust itch.io's revenue share percentage to match your specific arrangement
• Payment Processing Fees: Accounts for standard payment processor fees (PayPal, Stripe, etc.)
• Tax Integration: Include applicable tax rates for accurate net revenue calculation
• Discount Impact Analysis: See how sales and discounts affect your bottom line
• Currency Support: Calculate revenue in multiple currencies with conversion
• Sale Duration Planning: Project revenue over specific time periods
• Responsive Design: Works perfectly on desktop, tablet, and mobile devices

How to Use the Itch.io Sale Calculator

Basic Calculation Steps:

1. Enter Your Game Price: Input your game's regular selling price in the currency of your choice
2. Set Units Sold: Enter the number of units you expect to sell or have sold
3. Apply Discounts: If running a sale, enter the discount percentage
4. Click Calculate: Get instant results showing gross revenue, fees, and net earnings

Advanced Features:

Custom Platform Fee: Itch.io allows you to set your own revenue share. The default is 10%, but you can adjust this to any percentage that matches your agreement with the platform.

Payment Processing: Most transactions incur payment processing fees (typically 2.9% + $0.30 per transaction). Our calculator includes these fees for accurate projections.

Currency Conversion: Select from major currencies including USD, EUR, GBP, JPY, CAD, AUD, BRL, INR, and RUB. The calculator provides conversion rates for international sales planning.

Tax Considerations: Depending on your location and business structure, you may need to account for sales tax, VAT, or income tax. Use the tax rate field to include these in your calculations.

Reading Your Results:

• Gross Revenue: Total sales before any deductions
• Platform Fee: Itch.io's share (customizable, default 10%)
• Processing Fee: Payment processor charges
• Tax Amount: Applicable taxes based on your rate
• Net Revenue: Your final earnings after all deductions

Itch.io Pricing and Sales Strategy Tips

Optimal Pricing Strategies:

Value-Based Pricing: Price your game based on the value it provides to players rather than just development costs. Consider the game's length, quality, uniqueness, and target audience when setting prices.

Competitive Analysis: Research similar games in your genre and price range. Use our calculator to test different price points and see how they affect your net revenue.

Psychological Pricing: Prices ending in .99 or .95 often perform better than round numbers. Test prices like $9.99 instead of $10.00 to potentially increase sales volume.

Effective Discount Strategies:

• Launch Discounts: Consider a 10-20% launch discount to build initial momentum and reviews
• Seasonal Sales: Participate in major sale events like Steam Summer Sale, Halloween sales, or holiday promotions
• Bundle Opportunities: Create bundles with other developers to reach new audiences
• Gradual Price Increases: Start with a lower price and gradually increase as you add content and build reputation

Revenue Optimization Tips:

Free vs. Paid Models: Consider offering a free demo or "pay what you want" model to build an audience, then convert to paid updates or sequels.

DLC and Updates: Plan post-launch content to extend the revenue lifecycle of your game. Use our calculator to project the additional revenue from DLC sales.

Platform Fee Optimization: Itch.io's flexible fee structure means you can potentially keep more revenue than on other platforms. Factor this advantage into your pricing strategy.

International Sales Considerations:

• Regional Pricing: Consider adjusting prices for different markets based on local purchasing power
• Currency Fluctuations: Monitor exchange rates if selling internationally, as they can significantly impact revenue
• Payment Methods: Ensure your chosen payment methods are popular in your target markets
• Tax Compliance: Understand tax obligations in different jurisdictions where you sell